making friends with nature
Every little one deserves to grow up on a healthy planet that has plenty of food and is buzzing with life.
We've partnered with the RSPB to inspire a nation of little nature lovers, so we can protect our planet and support a food system that can feed little ones for generations to come.
protecting the homes of our birds, bees + bugs
Over the past century, the UK has lost 97% of its grassland + wildflower meadows - leaving the birds, bees and bugs without homes, endangering our food supply and harming our planet.
That's why we're partnering with the RSPB - the UK's largest nature conservation charity - to help protect habitats and nature to give birds, bees and bugs their homes back!
We're aiming to deliver our "30 by 30" wildflower target to protect, restore and rewild 30 million square feet of nature-rich wildflower and grassland meadows by 2030.
30 by 30
Since launching our 30 by 30 target with the RSPB in 2023, we have already protected + restored just over 3.2 million square feet of wildflower and grassland meadows!
From now until 2030, we'll be busy working across the UK, from Oxford to the Hebrides, sowing, seeding, planting, and protecting wildflower habitats; converting land into meadows FULL of colour and buzzing with wildlife! All while protecting the diverse grassland we have left.
championing nature in everything we do!
Our partnership allows us to support nature across our whole business; using the knowledge and insights from the RSPB to work closely with our suppliers and customers to make sure we are doing everything in our power to protect the world we live in.
This is all part of our BIG pledge to little people, to drive real action to protect the planet for future generations and with the RSPB's help, we can make sure we can do better.
help us protect nature
Read more about the projects we're supporting and find out how you can help us protect nature for future generations.
