come + join us!

Purpose of role:

• To be lead Category manager for UK Grocery Accounts
• Deliver insight from all available retailer data sources that drives tangible business results
• Contribute to creation of a ‘Category-First’ mentality at Ella’s Kitchen
• Equip and encourage the business to make category

Role activities / responsibilities:

• Category Leadership with Top 4 Grocers (50%)

(Accounts to be confirmed during interview)

1. a. Build category relationships with the internal and external customer teams so that you understand the needs, motivations, and aspirations of both businesses, producing win:win category recommendations…
2. b. …Use all available data sources to do so:
   1. i. Be the expert when it comes to IRI data, understand their performance, and identify their (and our) category opportunities for growth
   2. ii. Overlay Kantar consumer metrics to hone analysis and recommendations
3. c. Be a key part of range planning processes
4. d. Utilise Space Planning to:
   1. i. measure space to sales
   2. ii. highlight opportunities
   3. iii. bring range recommendations to life

• Other retailers (30%)

(Accounts to be confirmed during interview)

1. a. Build relationships with other grocery retailer teams (internally and externally) so that you understand the needs, motivations, and aspirations of both businesses, producing win:win category recommendations…
2. b. …Use all available data sources to do so:
   1. i. Be the expert when it comes to IRI data, understand their performance, and identify their (and our) category opportunities for growth
   2. ii. Overlay Kantar consumer metrics to hone analysis and recommendations
3. c. Be a key part of the range planning process in these accounts.

• 3) Internal Focus (20%):
  1. a. Help curate, develop and deploy our Ella’s Kitchen Category Vision internally, leading the entire organisation towards a ‘Category-First’ mentality.
  2. b. Equip our commercial teams so that they can mine their own ad-hoc data, and help them to think wider than Ella’s when measuring success (our ‘tail’ vs the Category ‘tail’)
  3. c. Champion how Mums and Dads behave when shopping in all internal discussions (e.g. NPD Funnel and the development of sell-in 1-pagers & decks), which will include leading category inductions.
  4. d. Ensure that our (Friends) qualitative insight is developed beyond brand and thus, along with continuous quantitative data sources (IRI / Kantar / Dunnhumby), equips us with best in class sales stories for NPD and range architecture
  5. e. Provide ad hoc support on ROS, Distribution and Category inputs for NPD projects.

You will need:

• To embrace, embody and exude all that is special and unique about Ella’s Kitchen

• Excellent commercial skills

• An understanding of Category Fundamentals vs Management vs Leadership

• Proactive ‘do-er’, keen to be involved in the success of the team

• Ability to thrive in an entrepreneurial, fast paced environment

• Relationship building skills – getting the best out of others to achieve the plan

• The ability to influence others through your flexible style

• Great communication skills

• A results focussed mindset with the ability to “never never give up” and find solutions to challenges

• Experience of online retailing

• Passionate about systems with the ability to utilise technology for continuous improvement

• Passion for the brand and what Ella’s stands for – improving children’s lives through healthy relationships with food.

Experience of the following would be advantageous:

• Nielsen Answers
• IRI Plussuite
• i2C
• Dunnhumby
• Kantar
• Space Planning
• Retailer relationships, ideally with top four supermarkets

And What You’ll Get In Return:

• Bucket loads of training and development, supporting your career pathway
• Competitive salary
• Discretionary bonus scheme
• A Box of Treats, including private medical, dental, pension, life assurance, 25 days holiday and the ability to buy more, high street discounts, amazing wellbeing events, Give It A Go days… to name but a few!
• A really awesome place to come to work … our beautiful Barns in the Oxfordshire countryside, but the flexibility to achieve a good work/life blend

Purpose of role:

• Engage + inspire UK + ATW parents, carers + little ones in a way that is born from, and said with, our core values at heart to maintain our position as the UK’s number one baby food brand and continue building brand awareness in key ATW territories, and importantly to ensure we continue to win the hearts + minds of our consumer.
• Making sure we are ‘getting them’, ‘keeping them’ and ‘making them shout’ through our new and existing channels, in an inspiring Ella’s way that’s always Kids First and helps us to deliver our purpose of every little one growing up happy, healthy never hungry.
• Working to deliver the business + marketing strategy, the role is to work with the Social + Content Manager to plan, develop, collaboratively manage + activate Ella’s communications across social platforms. You’ll also be supporting our Brand Performance Manager and campaign team on content and creative requirements for our digital platforms and programs including BAF.

Role activities / responsibilities:

• Work with + support Social + Content Manager (Senior Makes Friends) + Senior Brand Manager (Senior Makes Friends) to build the Ella’s social and content calendar, for all markets, that delivers against the Digital + Social strategies and is fit for market.
• Develop + activate social media content for all Ella’s Kitchen markets + all channels. Work collaboratively with Social + Content Manager (Senior Makes Friends) and agencies to develop genuine, inspirational, and imaginative content that aligns to the brand content strategy and delivers against channel KPIs.
• Work collaboratively with our distributors to adapt content, approve chatter plans, set KPIs and monitor performance to make recommendations to optimise our channels.
• Supporting the Social + Content Manager (Senior Makes Friends) on all monthly and ad-hoc social and content reporting ensuring we are taking a continuous learning approach.
• Work with the Social + Content Manager (Senior Makes Friends) to manage all influencer partnership marketing, working with campaign team to ensure alignment to our campaign deliverables and strategy.
• Get under the skin of consumers in the UK + core international markets, and keeping a finger on the pulse with all things social media and content, in order to develop content that connects + inspires.
• Working with the campaign team and Brand Performance Manager (Makes Friends) to develop content and creative for our digital platforms and programmes including BAF.
• Support Senior Brand Manager (Senior Makes Friends) to work with our US baby brand partner Earth’s Best on implementation across their digital ecosystem, using all our expertise in babies, parents + carers.
• Own + manage the Ella’s Kitchen online asset database, “Toybox”, ensuring all our team members + partners have access to the most up to date information, guidelines + assets to help them make the Ella’s brand shine.
• Work with Brand Manager - Campaigns to manage + organise any product or lifestyle photoshoots for the brand, championing inclusivity + diversity and ensuring the treatment + styling is on brand.
• Be all over budget management; keeping a track of spend, processing POs and invoices for your areas.
• Be a brand champion, inspiring + exciting our barns team, customers, international markets + partners with Ella’s global communications.
• Contribute to a happy + healthy Friends team and live + breathe our Friends team vision, demonstrating its worth to other areas of the business.
• Demonstrable ability to live and breathe our values; Own It, Win Together, Foster Inclusion, Be Curious, Be Childlike.

You will need:

• A strong understanding of, and affinity with, Ella’s brand and all it stands for

• Demonstrable evidence of experience + passion to build a career in Marketing

• Ability to excite and energise the people around you

• Bags of creativity and the drive to constantly create new content and generate fresh new ideas

• Great communication skills

• Desire to thrive in an entrepreneurial, fast paced environment

• A brilliant relationship builder who loves talking to people

• Excellent organisation skills to meet the needs of our distributors and our internal deadlines, as well as being meticulous with detail

• Good MS office skills

• Photoshop skills would be beneficial

• Demonstrable ability to live and breathe our values: We Want to Win, We’re Business Minded, We’re Childlike, we think differently, We’re Good to Each other

• Passion for the brand and what Ella’s stands for – improving children’s lives through developing healthy relationships with food

And what you'll get in return:

• Bucket loads of training and development, supporting your career pathway
• Competitive salary
• A Box of Treats, including private medical, dental, pension, life assurance, 25 days holiday and the ability to buy more, high street discounts, amazing wellbeing events, Give It A Go days… to name but a few!
• A really awesome place to come to work … our beautiful Barns in the Oxfordshire countryside, but the flexibility to achieve a good work/life blend.