our foodie philosophy

We always, always put little ones at the heart of every decision we make. From choosing the best ingredients, setting our standards above + beyond the industry and promoting organic + sustainable farming. Everything we do is to make sure your little one only has the very best food from their first spoonful.

We NEVER add refined sugar, salt, or artificial colours or flavours to our baby food and toddler snacks.

That's our foodie philosophy!

    Giggle Review Hero Final Blue
    Giggle Review Hero Final Blue

    our tasty ingredients for yummy food!

    No added salt icon
    No added sugar icon
    No colourings icon
    Nothing artificial icon
    EK Just Good Stuff Icons PNG Just Good Stuff

    tasty matters

    We want little ones to grow up loving deliciously healthy food! That’s why we champion naturally tasty ingredients and add herb and spice twists to tickle tiny taste buds. Texture matters too, so we work with experts to make sure our purees + finger foods are created with little one's development in mind.

    We’re always exploring ways to create healthier, better-for-you tasty alternatives without being bland, beige, or boring. That’s why we’ve been voted ‘Most Loved by Little People’ and ‘Most Loved by UK Parents’! Yip-pea!

    learn more
    Best for little ones

    from our kitchen to yours

    We don't think it takes a chemistry set to make great tasting baby + toddler food. That's why, we make sure that every ingredient in our products have a reason to be there and where we can, we only use recognisable kitchen + store cupboard staples. We have a strict ingredients list that we stick to when creating our yummy recipes or introducing a new ingredient and we always prioritise natural + real foods.

    read more
    From our kitchen

    perfectly picked

    We carefully track every step of the ingredients sourcing process ourselves, so we are confident that every single raw ingredient we use is the very best for little ones. Our team of specialists check each ingredient against our super strict guidelines - which go above + beyond the industry set standards - to give us total visibility + control so we always know exactly what goes into our food and can trace this all the way back to the farm!

    Perfectly picked

    only organic

    We only use the highest quality organic ingredients, ensuring our recipes are not just good for tiny tummies, but for the planet too! By partnering with organic farmers, we’re choosing the very best for our little ones while protecting birds, bees, and bugs. Without harmful pesticides, our farmers’ fields are buzzing with life and full of natural goodness!

    read more
    Only organic

    guaranteed giggles with every nibble

    Explore our range of deeelicious baby + toddler meals and snacks and discover why we're most loved by little people!

    1 / 8
    Discover More
    Sensory Play Page Shop CTA

    shop with Ella's

    From veggie first tastes, to perfect puree blends, marvellous meals + finger foods, there's something for every stage of your little one's foodie adventure!

    shop now
    Ready For Weaning

    ready for weaning?

    At Ella's, we take the stress out of weaning + put the fun into mealtimes! Explore our weaning hub as we guide you through every stage of your little one's weaning journey.

    Let's wean