our foodie philosophy

We want little ones to grow up loving deliciously healthy food. So, we make sure all our ingredients are just right; offering simple + balanced nutrition to support growth, add variety and introduce new tastes + textures that are just right for their development.

We NEVER add refined sugar, salt, or artificial colours or flavours to our baby food and toddler snacks.

That's our foodie philosophy!

    Giggle Review Hero Final Blue
    Giggle Review Hero Final Blue

    our tasty ingredients for baby food + toddler snacks

    No added salt icon
    No added sugar icon
    No colourings icon
    Nothing artificial icon
    EK Just Good Stuff Icons PNG Just Good Stuff

    always best for little ones

    We always, always put little ones at the heart of every decision we make. From choosing the best ingredients, setting our standards above + beyond the industry and promoting organic + sustainable farming. Everything we do is to make sure your little one only has the very VERY best food from their first spoonful.

    learn more
    Best for little ones

    from our kitchen to yours

    We don't think it takes a chemistry set to make great tasting baby + toddler food. That's why, we make sure that every ingredient in our products have a reason to be there and where we can, we only use recognisable kitchen + store cupboard staples. We have a strict ingredients list that we stick to when creating our yummy recipes or introducing a new ingredient and we always prioritise natural + real foods.

    read more
    From our kitchen

    perfectly picked

    We carefully track every step of the ingredients sourcing process ourselves, so we are confident that every single raw ingredient we use is the very best for little ones. Our team of specialists check each ingredient against our super strict guidelines - which go above + beyond the industry set standards - to give us total visibility + control so we always know exactly what goes into our food and can trace this all the way back to the farm!

    Perfectly picked

    only organic

    We only use the highest quality organic ingredients, ensuring our recipes are not just good for tiny tummies, but for the planet too! By partnering with organic farmers, we’re choosing the very best for our little ones while protecting birds, bees, and bugs. Without harmful pesticides, our farmers’ fields are buzzing with life and full of natural goodness!

    Only organic

    guaranteed giggles with every nibble

    Explore our range of deeelicious baby + toddler meals and snacks and discover why we're most loved by little people!

    1 / 10
    Discover More
    Sensory Play Page Shop CTA

    shop with Ella's

    From veggie first tastes, to perfect puree blends, marvellous meals + finger foods, there's something for every stage of your little one's weaning journey!

    shop now
    Ready For Weaning

    ready for weaning?

    At Ella's, we take the stress out of weaning + put the fun into mealtimes! Explore our weaning hub as we guide you through every stage of your little one's weaning journey.

    Let's wean