Change is coming
At Ella's we put little ones at the heart of everything we do and sometimes this means making changes to our existing products. We understand this can upset little + bigger ones who love our products just the way they are, but we never make these decisions lightly + we always always try and do what’s best for little ones.
Take a look below to see if your little ones faves are due any upcoming changes to their packaging + recipes. We try to keep this list as up to date as possible, so check back here for updates.
We know change is never easy and we hope that this will help reassure you + your little ones so it's not a surprise when you see these changes at home. We’re on hand to support you as much as we can so get in touch with our customer care team if you’d like to talk through any concerns you might have.
Yoghurts packaging change
We've made some important updates to our yoghurt packaging but we're still offering the same deeelicious taste!
We're now using a new material for our pouches which means they are now fully recyclable at home. Just pop them in your normal recycling bin with their cap on.
You may also notice a QR code on the back of pack which will make it easier to sign up to Ella's Friends programme and find more of our tasty recipes on our website.
We've also included the range name for our yoghurts ‘fruity faves’ along the top of the front of pack to help you find our pouches more easily in store.
10 months packaging change + improved recipe
We've made changes to ingredients in our 10months+ range baby food to make them eveeen tastier by improving overall texture and taste for your little one.
In some pouches we've added ingredients to improve texture and in others we have added herbs to improve flavour or replaced some veggies with different ones to make the overall taste deeelicious.
We've also updated the look of our packaging with clearer messaging to help you find the baby meal that's just right for your little one's growing development. You'll find at the very top the age, texture and range name that helps you spot recipes that are either 'taste explorers' or those staple 'everyday faves' to keep little ones' taste buds tingling.
